MOTHERLOSS AWARENESS WEEK
MAY 7–13

There are 3.9 million women in Australia who’ve lost their mum.

That’s millions who have lost the deep connection shared between a mother and daughter.

Whilst we are an organisation that supports women, girls and children, we recognise and acknowledge that the lead up to Mother’s Day and Mother’s Day itself, can be an incredibly sad and isolating time for anyone who has experienced mother loss. This week, we honour the mums who have grown their wings and invite you to Draw Her Wings – a symbol of honour and remembrance.

we recently surveyed our members...

60%
have been diagnosed
with depression. While
80% believe mother loss
was a contributing
factor to their diagnosis.
1 in 2
have received treatment to help cope with mother loss.

LIMITED EDITON MERCH NOW AVAILABLE

This year we have released new limited edition Motherloss Awareness Week merch, available for a limited time only!

GET INVOLVED

The loss of a mother leaves a lasting scar and is keenly felt at major life milestones or events like Mother’s Day. There are millions of women, just like you, coping with this loss. Whatever it means to you – draw her wings and share to honour your mum this week, while helping us to raise awareness.

Draw Her Wings using any medium. In the air, on your hand, on your arm, in the sand, on your coffee cup, or get a tattoo even! Join thousands of others just like you who are missing their mum and share your wings to socials as a symbol of honour and remembrance, making sure to say your mum’s name too.

To help spread the word, use our awareness week hashtags, tag friends and family to spread the word and spark a worthy conversation.


Tag us on Instagram: @MotherlessDaughtersAU

#DRAWHERWINGS
#MOTHERSDAY
Step 1
Draw a little loop
Step 2
Draw a little swoop
Step 3
Add her halo
Step 4
Post it!

SOCIAL MEDIA STUFF

Should you not want to share your artistic talents, that’s ok! We’ve made available a selection of social media tiles for you to use. Just click to save them, then share them!

Awareness Week Tile

Download
Awareness Week Tile

Download
Draw Her Wings Frame

Download
Awareness Week Tile

Download
Awareness Week Tile

Download
How to Draw Her Wings

Download
Motherloss Fact #1

Download
Top 5 Resources

Download
Photo Frame

Download
MEDIA Kit

Download
Social Media Cheatsheet

Download
Tips for corporates
Need a hand with what to write on socials?

Download

NEW RELEASE!

Limited edition motherloss awareness week 2023 merch now available.

Show your support and spread the word with our new limited edition 2023 line of Motherloss Awareness Week 2023 merchandise - t-shirts, tea towels, hoodies and more!

SHOP NOW
OUR STORIES COME IN ALL SHAPES AND SIZES

DONATE

Our mission is to support motherless daughters through our 14,000 strong online community and range of support services.

Your donation will not only help us to provide these services, it will also help us further research and understand the lifelong impact that mother loss has on daughters.

DONATE NOW
Motherless Daughters Australia acknowledges Aboriginal and Torres Strait Islander people as the traditional owners and custodians of the land, sea and nations and pay our respects to elders, past and present.
Made with love by The Lekker Agency